The future has never looked less certain. For most, it’s business as unusual.

Past success is not enough. The questions every business needs to answer are: Why should they move now? What experiences will resonate tomorrow? …


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

A man leaves an opened bottle of wine in his hotel room accompanied by a note to the hotel staff asking for them not to throw it away. He comes back to find it where he left it…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

The advantages companies have historically relied on to defend themselves — scale, capital, brand loyalty — are not the fortifications they once were, while competitors can easily replicate operational efficiency. To survive and thrive in today’s competitive market…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

For decades businesses have been living dual lives: one physical, one digital. And they have structured their businesses accordingly. With increasing numbers of digital natives reaching maturity, it’s now time to adopt a ‘mono-channel’ mindset.

When the internet…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

As ever-increasing numbers of receptors and touchpoints generate exponentially bigger datasets, it won’t be those companies with the most data or the most technology who enjoy outstanding business success. …


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

Many companies see metrics and KPIs as the drivers of success, when in fact they are the results of a less tangible force — experience. …


#TheMightyWe || bit.ly/themightywe

2016 has been a difficult year for many. As a global business Eight Inc. and its clients have experienced first hand the repercussions of a shifting geopolitical landscape. From East to West, demagogue-led campaigns of fear have gathered momentum, resulting in economic uncertainty and, perhaps more worryingly, extreme social division.


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

As Singapore observes the anniversary of founding Prime Minister Lee Kuan Yew’s passing and launches the new Design 2025 Masterplan, it is important to remember what may be among Mr Lee’s greatest gifts.

Mr Lee’s accomplishments and his…


By Matt Judge

Experiences are our emotional responses to moments in our lives. They can be shared but are rarely identical. …

Eight Inc.

8 Design Human Experience. We design meaningful experiences with emotion and purpose that change the way people think, feel and do. | eightinc.com | @eightinc

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