The future has never looked less certain. For most, it’s business as unusual.

Past success is not enough. The questions every business needs to answer are: Why should they move now? What experiences will resonate tomorrow? How can those experiences be designed to offer the most value, for customers and business?

Uncertainty, as ever, raises the stakes. Those who move last, not far enough, or without conviction, will lose. But those who go early, boldly, meaningfully, will become the new leaders — tomorrow’s Apple, Virgin Atlantic, and Citibank.

This 4-part virtual summit explores the mindset that is needed now to…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

A man leaves an opened bottle of wine in his hotel room accompanied by a note to the hotel staff asking for them not to throw it away. He comes back to find it where he left it with a note stating, “No problem, and here’s another bottle on us — enjoy!” At this point, the man likes the hotel. One year later, the man returns to the same hotel brand but in a different city. When he walks into his room, he finds a bottle of wine…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

The advantages companies have historically relied on to defend themselves — scale, capital, brand loyalty — are not the fortifications they once were, while competitors can easily replicate operational efficiency. To survive and thrive in today’s competitive market, there is one option: embrace risk. Decision-makers often consider if they can afford to take ‘the risk.’ The real question is, can they afford not to?

Businesses, like people, tend to be risk-averse — and historically with good reason. Ever since the emergence of the corporate model in the early…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

For decades businesses have been living dual lives: one physical, one digital. And they have structured their businesses accordingly. With increasing numbers of digital natives reaching maturity, it’s now time to adopt a ‘mono-channel’ mindset.

When the internet first enabled us to shop online, it gave retailers a new channel to consider: e-commerce

It was a brave new world, with new rules that nobody entirely understood. Retailers knew that the old physical world wasn’t going anywhere anytime soon, but also that this new digital world called for a…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

As ever-increasing numbers of receptors and touchpoints generate exponentially bigger datasets, it won’t be those companies with the most data or the most technology who enjoy outstanding business success. It will be those who continually integrate it most intelligently.

Every company has sought opportunities to apply technology, but what does it mean to do so intelligently?

Take data. Much more than sheer quantity, intelligent use becomes about the quality of data, its analysis, the ease of processing, and the speed of the loop that incorporates insights back into…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

Many companies see metrics and KPIs as the drivers of success, when in fact they are the results of a less tangible force — experience. When companies make delighted customers their primary goal, they will see that business results follow.

Providing great experience means delivering things that matter to people, in ways that matter to people.

The subject of experience is often talked about, yet its connection to business results is poorly understood and most often equated with customer satisfaction score (CSAT) or net promoter score (NPS) surveys…


#TheMightyWe || bit.ly/themightywe

2016 has been a difficult year for many. As a global business Eight Inc. and its clients have experienced first hand the repercussions of a shifting geopolitical landscape. From East to West, demagogue-led campaigns of fear have gathered momentum, resulting in economic uncertainty and, perhaps more worryingly, extreme social division.

Reported hate crimes are on the rise. Nuclear weapons and global warming, the two biggest threats to humanity, are increasingly being ignored. And the greatest humanitarian crisis of our generation,11m displaced refugees created by the Syrian Civil War, has been dehumanised by fractions of mainstream media to fuel a distorted…


by Tim Kobe, Founder and CEO of Eight Inc. and X8 Ventures

As Singapore observes the anniversary of founding Prime Minister Lee Kuan Yew’s passing and launches the new Design 2025 Masterplan, it is important to remember what may be among Mr Lee’s greatest gifts.

Mr Lee’s accomplishments and his role in defining modern Singapore are too numerous to recount. He demonstrated how to approach the challenges that confront a changing nation and how to do so effectively and with humanity.

In many ways he has left this young nation with a guide to go forward into the future. Through…


By Matt Judge

Experiences are our emotional responses to moments in our lives. They can be shared but are rarely identical. In fact, they are entirely personal — shaped by the nuances in our belief systems (which in turn, just to complicate matters, are shaped by our experiences) which means, at their most granular level, no two experiences are the same.

The term ‘Experience’ in relation to business and consumers isn’t new. In 1998 Joseph Pine and James Gilmore heralded the arrival of ‘The Experience Economy’ in their controversial HBR essay, recognising those businesses that connect with their audience on…

Eight Inc.

8 Design Human Experience. We design meaningful experiences with emotion and purpose that change the way people think, feel and do. | eightinc.com | @eightinc

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